Search engine optimization (SEO), is the process of improving the volume and quality of traffic to a website from search engines via "natural" (organic or algorithmic) search results via targeted keywords. Typically, the higher a site is displayed on the search results page, or the higher it "ranks", the more likely the user will visit that corresponding website.
SEARCH ENGINE OPTIMIZATION has many components and levels of implementation. Unique and relevant title and meta descriptions for each page in your site is important. Additional steps in improving your site's optimization include keyword density, keyword phrases, placement of keyword phrases, sitemaps, updated content, friendly URLs, and much more.
SOCIAL MEDIA MARKETING is just that, all buzz about events, news, videos, tweeting, blogging, videos, viral marketing. There are many online communities and social networks to help you achieve your marketing awareness goals, such as Facebook, Twitter, Digg, Wikipedia, You Tube and more. Generally social media is based on conversations and people letting other people know (word of mouth) about what you feel is important, news worthy.
Jam Communications can identify which social outlets best suits your company marketing needs. Once that is determined, we can setup these accounts on your behalf.
